Branding

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The purpose of this project was to create a brand for Xplorie. Xplorie is a fun and family friendly company that's sole purpose is to reimagine the guest experience of every traveler. From its core activity programs to its inroom virtual concierge Xplorie is constantly thinking outside the box to make every vacation an experience to remember.

• Identify core values
• Identify products and services
• Conduct color theory research
• Map out tagline creation brain map
• Create tagline options for leadership.
• Identify fonts
• Identify colors
• Create logo options and present to key stakeholders
• Refine concepts
• Create brand standards and company assets
• Develop launch plan
• Launch