Online Booking Email Marketing

---

• Identify the goal or purpose of the project
• Research vacation rental booking windows to establish the email cadence 
• Identify content for each email
• Design Emails
• Create assets for emails and dynamic elements
• Create launch schedule
• Analyze results for data-driven improvements

The emails were successful in directing guests to their microsite for more information. So much so that we were able to move from providing a physical card to going completely digital the following year. Improvements continue to be made to content as the product grows and evolves.