Blogs

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The core purpose of this blog is to drive brand awareness among travelers for Xplorie.

• The target audience is anyone looking for travel tips

https://xplorie.com/blog/

• Travel blog research
• Thought leadership research
• Influencer research
• Design trend research
• Create wireframes to outline site content
• Create rough mockups 
• Conduct meeting with leadership for feedback
• Refine designs
• Create digital prototype 
• Conduct user testing
• Create digital assets
• Outline URL, server needs, and WordPress theme
• Identify content creators
• Outline 2 months of articles for a content writer
• Research blog trends in the space to establish best days to post and share
• Establish a schedule with deadlines for content creation, asset creation, post building, ancillary social assets and post launch
• Set up analytics and establish benchmarks
• Launch

The core purpose of this blog is to drive brand awareness among lodging provider for Xplorie establishing thought leadership in the leisure travel space.

• The target audience is lodging providers

https://www.xplorie.com/insider/

• Short term rental blog research
• Thought leadership research
• Influencer research
• Design trend research
• Create wireframes to outline site content
• Create rough mockups 
• Conduct meeting with leadership for feedback
• Refine designs
• Create digital prototype 
• Conduct user testing
• Create digital assets
• Outline URL, server needs, and WordPress theme
• Identify content creators
• Outline 2 months of articles for a content writer
• Research blog trends in the space to establish best days to post and share
• Establish a schedule with deadlines for content creation, asset creation, post building, ancillary social assets and post launch
• Set up analytics and establish benchmarks
• Launch