ABOUT ME
Creative leadership grounded in how things work.
I’m Deanna Sholler, a multidisciplinary Creative Director and designer with more than 20 years of experience turning complex ideas into clear, useful, and memorable experiences that move businesses forward.
My path began in industrial design and technical communication, creating detailed illustrations and systems for aircraft, vehicles, and unmanned technology. That foundation taught me to understand how every part connects, respect the realities of implementation, and make complicated information easier to use.
From industrial design to connected creative systems.
From there, my work expanded across brand strategy, graphic design, UX/UI, digital products, websites, campaigns, content, video, and creative operations. At Xplorie, I grew from the sole creative supporting a nationwide hospitality business into the leader and creator of a multidisciplinary team. I helped evolve the brand, build connected customer and partner experiences, and create the systems that allowed the work to scale across channels, destinations, and audiences.
I’m at my best when I can bridge disciplines—connecting strategy to craft, business goals to human needs, and ambitious ideas to the practical steps that make them real. I value curiosity, empathy, thoughtful collaboration, and the kind of mentorship that gives people clarity and room to own their work.
Today, I’m looking for opportunities to help organizations shape meaningful brands, improve complex experiences, and build creative systems and teams that can grow without losing their humanity.
Based in Destin, Florida, I’m drawn to work that combines imagination with purpose—and to people who believe thoughtful design can make both businesses and everyday experiences better.
FOUNDATION
SCAD BFA
Industrial Design
ORGANIZATION
Strategy → Craft
Brand, product, marketing
LEADERSHIP
Context + Trust
Mentorship without micromanagement
BASED IN
Destin, Florida
Available remotely